On second thought...

Harley-Davidson has put the screws to its "Screw it...Let's ride" ad campaign.

Seems the company has second thoughts about the image the campaign projects.

Image? Harley-Davison is second-guessing its image?

For years the company has cultivated an image that pushes the edge. A tv ad called "respect" (above) showed a rough-looking Harley rider showing up at a trailer while a young couple is in bed. When the woman looks out the window, she tells her bed-mate "it's him!"  The man in bed hides in the closet while the Harley rider comes into the bedroom and climbs into bed with the attractive blond. The camera zooms into a wedding photo on the night stand. The husband is the one hiding in the closet.

So the company that put that ad on the air now wants to clean up its image by cancelling the "screw it...let's ride" campaign?

When Harley goes politically correct we know times are tough.